What is SEO?

  Overview · 1 min read

SEO stands for Search Engine Optimization.

The goal of SEO is to make your site easier for search engines like Google and Bing to index and understand. This can lead to higher ranking in search results, more clicks to your site, and probably fame and fortune.

That's worth a little effort, right?

Search engines look for:

  • A well-organized site
  • Clear and logical page structure
  • Accessibility
  • Content that is unique, useful, and fresh

Search engines do not like:

  • Sites with poor structure
  • Spammy content
  • Content stuffed with keywords
  • Content that is identical to other sites

When SEO is done well, it can improve your visibility and ranking, and increase traffic to your site.

When SEO is done poorly, or not done at all, search engines might miss (or ignore) some of your content, or even penalize your site with low ranking.

SEO-Rx does it well.

SEO-Rx will analyze your pages and prescribe the most important fixes to ensure your site is search engine friendly.

  Next: How does SEO-Rx help my site?


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